Monday, February 28, 2011

Watch Yourself! A Mini-Guide to Buying a Luxury Watch

Watch Yourself!  A Mini-Guide to Buying a Luxury Watch

It’s no secret that owning a luxury watch is a symbol of status in today’s society.  Gone are the days of wearing a wristwatch simply for the convenience of knowing the time at a moment’s notice.  Watches have become an indulgence and an expression of individuality, much like a piece of fine jewelry.  Fortunately, there is a good reason for the high price of a luxury timepiece.  These watches are assembled by hand with the finest, most costly material available.  It is for this reason that much thought and research should go into making such a purchase.  I have compiled a few things to keep in mind while searching for the perfect luxury timepiece for you.

Tips for Purchasing a Luxury Watch

  • Before purchasing your luxury watch, first consider what type of watch best suits you.  For example, if you enjoy outdoor activities, maybe exploring sport watch brands, such as Dunhill, Longines or Tag Heuer would be a first step.  If it is a classic watch you are looking for, maybe classic luxury brands such as Rolex, Cartier, or Movado are more your style.


  • Decide which style of wristband you are looking to buy.  Brown or black leather?  Alligator or Eel?  Maybe it is the all metal look you are going for, such as stainless steel, titanium, yellow, white, pink, or rose gold or even platinum.  Once you establish a general look and style that best fits you, you can begin to narrow your search.


  • Consider what types of features you want on your watch, such as a date feature, chronograph, a tourbillon, minute repeaters, etc.




  • Determine the movement type you want the watch to run on.  There are essentially two different types of movement: Quartz and Mechanical.   Quartz watches run on batteries and are generally more accurate than mechanical ones.  Mechanical watches either run manually, which requires daily winding, or automatic, by the movement of the wearer’s wrist.


  • If you decide to make your purchase online, beware of replica watches.  Imitations are a big business, so make sure you are getting the real deal.  Luxury brand watches should come with a certificate of authenticity.  Ask the retailer for additional pictures and if possible, speak with him/her on the phone. 


Some Luxury Watch Brands to Consider

  • Jacob & Company
  • Joe Rodeo
  • Alain Silberstein
  • Breguet
  • IWC
  • Jaeger LeCoultre
  • Tissot
  • Louis Erard
  • Wittnauer
  • Chaumet
  • Chopard
  • Harry Winston
  • Gucci
  • Cartier
  • Martin Braun
  • Maurice Lacroix
  • Christiaan van der Klauuw
  • Chase-Durer
  • Fortis
  • Luminox
  • Dunhill
  • Longines
  • Tag Heuer
  • Glashutte
  • Lange & Sohne
  • Panerai
  • Klein
  • Invicta
  • Kenneth Cole
  • Rolex
  • Movado
  • Omega

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