Monday, February 28, 2011

The Rolex "Datejust" Watch

The Rolex "Datejust" Watch

Introduced in 1945 on the company’s 40th anniversary, the Rolex Datejust was the very first wristwatch to offer a date function.  The Datejust was a modified, updated version of the Bubbleback model.  The date window was placed at the 3 o’clock position, replacing the 3rd mark on the watch.  It featured date markers that alternated red and black with the changing of the date.  Another interesting element on the Rolex Datejust was the bezel.  It was a coin-edged bezel and the prequel to the modern flutted bezel so strongly associated with the Rolex brand. 
In 1954, the Rolex Datejust became the first watch to feature the Cyclops.  The Cyclops is the small bubble shaped lens that is attached to the crystal on the face of the watch directly over the date aperture.  It magnifies the date 2.5 times.  The clyclops is also a very good indicator of potential counterfeit Rolex watches.  On average, a counterfeit Rolex Cyclops will only magnify 1.5 times and may be positioned incorrectly on the face. The Rolex Datejust remained the premium watch of all the Rolex lines until the release of the Day-Date watch in 1956.

The Datejust is available in three sizes: 26mm (Ladies); 31mm (Mid-sized) and 36mm. In 2009 a 41mm Datejust was also added to the line-up.

Current Versions of Rolex Datejust
(courtesy of

Oyster Perpetual Datejust
Oyster Perpetual Lady Datejust
Oyster Perpetual Datejust Special Edition

Oyster Perpetual Datejust

•    Dial set with 10 diamonds
•    Jubilee dial set with 10 brilliants
•    Mother of Pearl Roman/Arabic or Decorated Roman dial
•    Mother of Pearl Serti dial
•    Black Tahitian Mother of Pearl dial
•    Mother of Pearl dial set with 10 rubies/emeralds/sapphires
•    18k gold Mother of Pearl Myriad diamond dial set with 11 rubies/emeralds/sapphires
•    18k gold 'Pave' diamond dial set with 11 rubies/sapphires
•    18k gold 'Pave Extra Large' diamond dial, and many more

Oyster Perpetual Lady Datejust

•    Bezel set with 40 square cut rubies/emeralds or 40 diamonds/baguette diamonds/baguette rubies/baguette pink sapphires/baguette sky-blue sapphires
 •    Bezel set with 16 diamonds and 24 sapphires
•    Bezel set with 16 diamonds and 16 oval cut emeralds/sapphires
•    Bezel set with 32 diamonds and 4 baguette rubies/emeralds/sapphires
•    Pyramid bezel set with 24 diamonds

 The dial options available in the Lady Datejust are similar to those available in other Oyster Perpetual Datejust models. In bracelets, you can find any of the following options:

•    Oyster 14mm bracelet
•    Oyster Karat 14mm bracelet
•    Super Oyster Karat 14mm bracelet
•    Super Karat 14mm bracelet
•    Bark finish Jubilee bracelet
•    Bark finish Super President bracelet
•    Super Jubilee Bracelet
•    Super Jubilee Karat bracelet
•    Super President Karat bracelet

Oyster Perpetual Datejust Special Edition

A special edition was launched 2008. Crafted in 18k yellow gold or white gold, this model embodies luxury. The case size is 34mm. Diamond set bracelets, bezels, and a completely new range of bold dials are exclusively available in this new version.

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